You say “CHI-CHI” when something is itchy. If it is itchy you will surely complain about it, I, of course, will hurriedly get the Calendula or just a baby powder and help you with it.
I am quite amazed how your itchiness magically disappear. If a part of me is itchy, no matter how i dab ointments and spray alcohol it remained itchy. But in your case, just a few dash of powder can do the trick and you will say, “NO MO’ CHI-CHI!”